Rocketfuel Targeting Icons

Rocket Fuel's leading marketing platform uses artificial intelligence (AI) at Big Data scale to optimize marketing ROI for global agencies and enterprise marketers. By leveraging the industry’s first AI-based cross-device optimization capability, marketers can now deliver targeted campaign messages to individuals across devices to drive higher performance lift. The icons were designed to give a clear and direct visual cue for the different categories in targeting.

Deliverables
Design System, Product Design, Visual Design, UI, Prototyping, Typography, Color Theory, Branding, Icon Design

Tools
Sketch, Illustrator

Company